About Us

The Sparkle Behind Sashas: A Journey of Heritage and Craftsmanship Meet the Founder: Bharathi Prakash 

My journey to founding Sashas, an exquisite silver jewelry store, has been a deeply personal one. Growing up in the vibrant city of Bengaluru, I was a spirited, athletic child, excelling in everything from running to kabaddi. However, my most cherished memories were the holidays in Salem and observing my goldsmith grandfather at work. His dedication to his craft and his customers left an indelible mark on me. Though he passed away when I was young, his influence remained a guiding light. 

After exploring various corporate roles and even a delightful baking venture, I finally embraced my entrepreneurial calling. In 2013, Sashas was born, a brand dedicated to crafting pure 925 sterling silver jewelry—a heartfelt tribute to my grandfather's enduring legacy. The trust my customers place in my creations fuels my passion, and I see boundless opportunities within the jewelry market. I am excited to see Sashas reach new heights. 

For me, Sashas is more than a business; it's a living continuation of my grandfather's passion and my profound love for handcrafted silver. I am determined to share this passion with the world. 

Our Commitment to Craftsmanship: 

At Sashas, every piece tells a story, woven with my passion, my family's heritage, and an unwavering dedication to meticulous craftsmanship. My lifelong love for silver jewelry is the driving force behind our creations. 

Sashas is built upon a rich legacy, and I am incredibly fortunate to collaborate with a network of highly skilled 'Asaris'—artisans I trust implicitly. These masters bring my designs to life, each specializing in a distinct stage of the creation process. I am proud that our artisans are second-generation masters, possessing a wealth of inherited knowledge and experience. Unlike mass-produced jewelry, every Sashas piece bears the unique mark of their skilled hands. 

Uncompromising Quality: 

Quality is not an afterthought at Sashas; it is the very foundation of our brand. We implement rigorous quality checks at every stage of production, ensuring that each piece meets our exacting standards. To guarantee the purity of our 925 sterling silver, our team conducts regular, random tests, personally overseeing the melting down of select pieces. This unwavering commitment to quality assures our customers of genuine, high-quality jewelry. 

The Journey of Our Jewels:

Let me offer you a glimpse into the intricate process of creating a single piece of Sashas jewelry. Imagine a pair of delicate silver earrings: 

● Sourcing: We begin by sourcing only the highest quality 925 sterling silver. ● Design: The design is meticulously transferred onto the silver, often involving intricate hand-drawing and detailing. 

● Shaping and Molding: Our skilled Asaris then shape, mold, and solder the silver, progressing through several stages, from creating the basic form to adding intricate details and embellishments. 

● Finishing: The earrings are then polished to a smooth and lustrous finish. ● Inspection: Throughout this process, our team conducts multiple inspections to ensure quality and adherence to the design. 

The entire process, from design to the final polish, requires significant time, effort, and the combined expertise of our artisans. The raw materials, combined with the labor and artistry involved, contribute to the value and uniqueness of each Sashas piece. 

Sashas jewelry is more than just adornment; it's a testament to my passion, the beauty of my family's tradition, and my dedication to craftsmanship. Each piece tells a story, woven with silver threads and infused with the artistry of generations. And I truly love serving my customers, who I treat as Queens because that is how they deserve to feel. 

- Bharathi Prakash 

Founder Sashas